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Learning a copyright lesson the hard way!
Just last week, I checked a voicemail and heard a robotic voice telling me to call a 1300 number, quoting a reference number in relation to a particular “images company” matter.
November 23, 2015
The Most Important Rule for Success in Life, Business….and Marketing
Sounds like an ambitious title for a blog post, doesn’t it? While we do know lots about marketing, where are our credentials in business and life that allow us to talk about success?
March 05, 2015
Banner Blindness - the disease infecting your display campaigns
“Banner Blindness” was coined way back in the 90s and for most marketers its symptoms include embarrassing click through rates, a meagre return on investment and unsatisfied clients.
February 02, 2015
Telemarketing is still valuable – if you do it right
Despite the push towards all things digital in the world of marketing, traditional tactics such as telemarketing still have a valuable role to play
December 01, 2014
Creating a ‘Responsive Website’ shouldn't be something you’ll “get around to”
Responsive design is the approach to developing a website so that it is optimised for a wide range of devices, from mobile phones, tablets and desktop computers.
November 10, 2014
Need to Formalise Your Marketing Approach?
It doesn’t matter whether your company has been in business for a while or just getting started, when you first decide to formalise your marketing approach, there are an overwhelming number of things to think about.
October 16, 2014
The Plumber with Leaky Taps
This month sees us launch our new website, branding and blog – so welcome! This is not normally very newsworthy on it’s own, but for us as a marketing agency, it had a little more significance because of the background story.
October 06, 2014
Pepper has the “big picture” strategic approach to IT marketing. They are not afraid to dive into the deep end and ensure that all the tactical elements of our Marketing campaigns are addressed - whilst also maintaining quick turnaround times! It’s a rare find to work with an agency that has the ability to seamlessly integrate with our broader team and who simply understand the way we operate.